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Cavaliers-Warriors was NBA’s most watched Christmas Day early game in 12 years

The NBA Finals rematch that saw the Cavaliers rally coming from a 14-point fourth quarter deficit, averaged a complete live audience of 10.one million between broadcast and streaming platforms, having a peak of 11.8 million inside final period.

The Cavaliers-Warriors broadcast would be the fifth-most watched regular-season NBA game in ABC history, in line with the network.

The rivalry game reached an unprecedented quantity of mobile and streaming users, boosting ESPN to its most-streamed NBA Christmas Day ever. NBA games generated 44.3 million total streaming minutes, 197,000 average unique viewers plus an average minute audience of 54,000, all improvements from this past year.

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